Prospects need to understand the scope of their
challenges before they can make a buying decision. Assessment tools help prospects discover areas where
they are falling short and where they might improve.
With or without you, prospects are educating themselves on the financial impact a given solution can have on their organization. Value calculators help buyers understand the value of your offering as it relates to their circumstances.
After prospects see the value in solving their problems, they naturally wonder about the required costs. ROI tools facilitate a collaborative dialogue around net value and justify the investment in your offering.