Discover customer-specific value
Identify the value drivers that matter for this customer and stakeholder group, so that you spend less time on generic claims and more time on what will actually move the deal.
Value selling software for buyer-ready business cases
Any Deal. Any Buyer. One Defensible Case.
ValueNavigator helps teams discover where value exists, build a more credible case with transparent assumptions, and support buyers through internal review.
Built for revenue, sales, marketing, and product leaders — whether you sell enterprise technology or industrial equipment, components, and consumables — letting finance, procurement, and executive stakeholders all review the same defensible numbers.
Why business cases fail
Your product doesn’t lose deals. Poor justification does.
Most deals don’t die on price or fit. They die because no one inside the buying committee can build a case strong enough to survive finance and procurement review.
45%
of B2B buyers now use AI to evaluate vendors during a purchase. Gartner, 2026
94%
of large buying committees say broader consensus improves purchase approval. Forrester, 2026
69%
of buyers still rely on sales reps to validate AI-generated recommendations. Gartner, 2026
70%
of buyers prefer a completely digital, self-service buying experience. Gartner, 2026
Core pillars
From value discovery to defensible decisions.
ValueNavigator stands out by helping teams discover value for a specific customer, build a more defensible case, and give buyers decision support they can use in internal reviews.
Build with credible assumptions
Build the business case with transparent logic and source-backed benchmarks, meaning your numbers hold up when finance starts asking questions.
A case that holds up without you
Give internal champions a case that can circulate and survive scrutiny on its own, keeping your deal moving even when you are not in the room.
Direct answers
What ValueNavigator helps you do
See how ValueNavigator fits your evaluation process.
What is ValueNavigator?
ValueNavigator helps teams discover customer-specific value and build defensible ROI logic, so that you walk into deals with a case buyers can actually use instead of a generic pitch.
Why is it more credible than a basic ROI calculator?
It combines personalized discovery with transparent, benchmark-informed logic, which lets buyers validate the numbers themselves instead of just taking your word for it.
Who is it for?
Revenue, sales, marketing, and product leaders who need a faster, more credible way to connect value messaging to live opportunities and close them.
Platform
Built for defensible value decisions, not just value claims.
Move from value discovery to a business case that can withstand internal scrutiny, and your deals stop stalling in finance review.
Structured value discovery
Capture buyer priorities, current state, and value levers before jumping into ROI math, so that your case starts relevant instead of generic.
Defensible business case construction
Turn assumptions into benchmark-informed models and buyer-ready narratives, giving you the confidence to stand in front of finance and executives.
Faster with every deal
Turn one-off business cases into a repeatable motion your team can run on every deal, so that you stop starting from scratch each time.
Solutions
Support the teams responsible for finding, proving, and defending value.
See how ValueNavigator supports the teams responsible for value communication and deal progression.
Solution path
Sales leaders →
Improve business case quality and message consistency, helping your team win more complex deals with a story buyers can actually defend.
Solution pathProduct and marketing leaders →
Connect positioning and launch value to credible assumptions, so that your messaging survives a real evaluation instead of falling apart under scrutiny.
Industries
Built for markets where value stories must withstand scrutiny.
Choose your path to see value drivers, proof points, and business case examples built for your industry.
Industry focus
Enterprise technology →
Build defensible business cases for software platforms, technology hardware, and B2B SaaS deals, and let buyers self-serve their own ROI evaluation before a rep gets involved.
Industry focusCapital equipment →
Connect operational and productivity outcomes to financial value, letting you justify the purchase in buying environments that expect hard numbers.
Industry focusIntermediate goods →
Show why choosing you creates more value down the customer’s operations and supply chain than lower priced alternatives.
Industry focusMRO consumables →
Link product performance to lifecycle cost, MTBF, and reduced downtime for maintenance and reliability buyers.
Testimonials
What value leaders say
Hear how value leaders describe the impact of ValueNavigator in real-world selling environments.
“ValueNavigator is a game-changer for value-based selling. It empowers our teams to quickly build ironclad business cases, align stakeholders, and drive confident C-suite conversations.”
“It cuts through the noise, frames the conversation around business impact, and gives Procurement the defensible justification needed to move a deal forward.”
“In my 27 years in value management, it is the most effective internal or external value tool I have seen and used.”
“ValueNavigator stands out as a game-changer for sales professionals committed to selling on value rather than price.”
Trusted by
Sales and value leaders at leading companies
Verizon
Thomson Reuters
Marmon
NetApp
SAP
ACI Worldwide
Resources
A curated library organized around real value questions.
Explore resources that help you sharpen your own value discovery and business case skills, helping you get results faster than building the approach from scratch.
Value Selling
Foundational guidance on how to move from feature-led conversations to customer-specific value discovery.
Explore hubBusiness Cases & ROI
Guides on financial justification, benchmark-informed ROI logic, and executive-ready business cases.
Explore hubBuyer Enablement
Content that helps teams equip buyers with narratives, proof, and decision support they can defend internally.
Explore hubRevenue & Product Strategy
Strategic thinking on positioning, launches, and communicating value more credibly in the market.
Explore hub
Pricing
Pricing that scales with your rollout.
Choose a rollout approach that fits your deployment scope, team size, and support needs, meaning you only pay for what your team actually needs to get started.
- Costs track your actual usage, so that you are not paying for seats or capacity you have not deployed yet.
- Enterprise teams can align pricing to deployment and adoption goals, and budget scales with impact.
- Smaller initial programs can begin with a narrower footprint, letting you prove value before expanding.
FAQ
Common questions
Find quick answers to common questions about the platform, methodology, and rollout approach.
What is ValueNavigator?
ValueNavigator is a value selling and business case platform that helps teams uncover customer-specific value, build more credible ROI logic, and create buyer-ready decision support.
What makes ValueNavigator different from a basic ROI calculator?
It combines personalized value discovery, transparent assumptions, and credible benchmark-informed logic instead of producing a generic output from a fixed template.
How does ValueNavigator uncover customer-specific value?
It helps teams frame the customer’s current state, desired state, stakeholder priorities, and relevant value drivers before building the business case.
How does ValueNavigator make the business case more defensible?
It uses transparent assumptions, credible benchmark-informed inputs, and logic buyers can review, challenge, and defend internally.
Who is it designed for?
Revenue, sales, marketing, and product leaders, as well as industrial manufacturers who need plant-specific, CapEx-ready business cases.
How is pricing structured?
Pricing reflects platform use, rollout scope, and support model, with options that can align to enterprise deployment goals or a narrower initial rollout.
Take the next step
See how ValueNavigator could work for your team.
Talk with us about equipping your team with ValueNavigator, or start a quick assessment to see the potential impact on your organization.
Request a demo
Talk with the team about your current workflow, value story, and business case needs.
Start a value assessment
As a leader, get a clearer read on the financial impact ValueNavigator could have on your organization. Use the assessment below to estimate potential value based on your current state and priorities.