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Resource Center

Sales Resources

5 Steps to Close More Deals

Need to focus on closing a tough deal? Follow these tips to navigate the sales process confidently... from identifying and quantifying the problem to building a business case that justifies investing in your unique solution.

Growing and Accelerating Sales with Value Selling Tools

Are your sales lagging and dragging? Discover a more effective sales process that helps B2B salespeople close more deals by increasing lead generation, giving prospects the justification to buy, and shortening the sales cycle.

Price Discounting: Win the Battle But Lose the War

How do you keep prospects focused on value instead of talking about price? Learn how to stay away from the dangerous discounting game and turn the conversation towards the customer’s problem and your value of solving it.

Value Calculator Enhances Sales Process at Vitori Health

How do successful companies use value selling tools to fuel sales growth? Learn how Vitori Health’s value calculator provides buyers with a persuasive business case while strengthening its position as an industry leader.

Marketing Resources

8 Expert Tips to be a Better B2B Marketer

Is your marketing team sharing the right value message with prospects? Use these insightful tips to improve your overall marketing approach by keeping the end in mind and digging deeper into the messaging process.

Capture Qualified Leads with Assessment Tools

Are too many prospects a poor match for your company or solution? Learn how an assessment tool can help you target more qualified buyers who stay on your site and willingly leave contact information to engage with sales.

Marketing Strategies to Maximize Value Capture

How can you transform your go-to-market strategy to maximize value capture? Use these five marketing strategies to market the true value of your solution when discussing price, customer problems, and next best alternatives.

Leverage Value Selling to Boost Trade Show ROI

Are you getting enough qualified leads to justify your investment in trade shows? Learn how to use value selling tools in your trade show strategy to capture and successfully move high quality leads through the pipeline after the show.

Build a Winning Trade Show Strategy with Value Selling Tools

How can you share your value message with attendees before, during, and after the show? Learn how to deploy different value selling tools at the right time to increase qualified leads, shorten the sales cycle, and close more deals.

Tool Comparisons

Value Selling Tools Comparison Chart

Value Selling Tool Comparisons

Learn which tools will work best for you!

Click to enlarge the quick-glance comparison chart and read how each value selling tool works to capture more leads and demonstrate the value of your solution to potential customers.

Then click the Download button to select detailed comparisons between the ROI Tool, TCO Tool, and Value Calculator.

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Let's talk about how value selling can help you overcome challenges and achieve your goals.

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