Before the pitch
Value Selling resources help teams find and frame the value story before a number ever gets attached to it.
Resources
Guides for Building Cases That Hold Up.
Every guide, template, and playbook here exists to help you build a business case that survives contact with finance, procurement, and a skeptical buying committee.
Browse by the problem you’re solving right now, whether that’s learning value selling fundamentals, building a specific ROI model, equipping a buyer to defend a decision internally, or aligning launch messaging with the numbers sales uses in the field.
Browse by hub
Find the guide built for your problem.
Resource hub
Value Selling →
Foundational guidance on moving from feature-led conversations to customer-specific value discovery, for reps and teams just adopting a value-based approach.
Resource hubBusiness Cases & ROI →
Guides on financial justification, benchmark-informed ROI logic, and executive-ready business cases that hold up under finance and procurement review.
Resource hubBuyer Enablement →
Content that helps your champion carry the case internally: narratives, proof points, and decision support they can defend to their own stakeholders without you in the room.
Resource hubRevenue & Product Strategy →
Strategic thinking on positioning, launches, and communicating value more credibly in the market, for product and marketing leaders shaping the story before sales ever gets involved.
Why these four
Each hub solves a different stage of the same problem.
A business case fails for different reasons at different points, and each hub is built to fix one of them.
Inside the deal
Business Cases & ROI and Buyer Enablement resources help build and defend the number once it’s in front of a real buying committee.
Above the deal
Revenue & Product Strategy resources help leaders set the positioning and pricing foundation every individual deal draws from.
FAQ
Common questions
What topics do ValueNavigator’s resources cover?
ValueNavigator’s resources cover value selling fundamentals, business case and ROI construction, buyer enablement content, and revenue and product strategy for go-to-market leaders.
Are these resources free to access?
Yes. All guides, templates, and playbooks in the resource hubs are free to read without registration.
Who are these resources written for?
These resources are written for sales leaders, product and marketing leaders, and revenue teams who need to build, defend, or communicate a customer-specific business case.
Put these resources to work in your next deal.
Try ValueNavigator free, no registration or credit card required, or talk with us about your specific rollout.