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Unlock Sales Growth in New Markets with These 3 Crucial Resources
David Svigel
Feb 26, 2025

Unlock Sales Growth in New Markets with These 3 Crucial Resources

Congratulations! You've identified a juicy new market segment ripe for the picking! But before your sales team charges into battle, make sure they’re ready. Are they properly equipped with the training, weapons, and battle plan needed to conquer new territories? If not, chaos will surely ensue.

7 Recommended Strategies for Aligning Pricing with Customer Value
Darrin Fleming
Apr 9, 2024

7 Recommended Strategies for Aligning Pricing with Customer Value

Value pricing is a customer-centric strategy that sets prices based on the estimated economic value of a product or service rather than purely on market benchmarks or internal costs. When executed correctly, this powerful approach can increase profits and customer satisfaction. The challenge is aligning price with value delivered.

How a Business Case Can Make You a Trusted Advisor
David Svigel
Feb 28, 2024

How a Business Case Can Make You a Trusted Advisor

After weeks of meetings, sales pitches, and product demonstrations, how often has a customer responded with a hesitant “maybe?” You can change the game with a well-crafted business case that transforms a one-sided product showcase into a compelling story of value, efficiency, and strategic foresight.

The Top 5 Reasons to Budget for Value Selling Tools
David Svigel
Sep 29, 2023

The Top 5 Reasons to Budget for Value Selling Tools

Staying relevant is a constant challenge in B2B marketing and sales. Successful leaders continuously explore innovative approaches that can significantly and positively impact lead acquisition in marketing and customer acquisition in sales. One such approach is to leverage value selling tools.

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