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Our team

Our Team

Meet the leaders whose expertise will improve your marketing and sales performance. With over 25 years of experience each in sales, marketing, and technology, our talented team provides deep insights, develops compelling value propositions, and creates personalized value selling tools to help you close more deals.

Leadership

Darrin Fleming

Darrin Fleming

President & Cofounder

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Darrin brings nearly three decades of expertise in B2B strategy, product management, marketing, and business development to technology companies and organizations offering complex solutions. His leadership helps guide companies through the intricacies of creating and quantifying customer value and building compelling business cases that increase sales and accelerate growth.

As a thought leader in strategic marketing, Darrin has developed proven approaches for analyzing the market, understanding customer needs, developing go-to-market plans, and successfully executing the strategy. He presents global workshops to help companies improve their business performance.

Darrin is co-author of “Grassroots Strategy: Cultivating B2B Growth from the Ground Up.” He also published a book on industrial process automation through McGraw-Hill.

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David Svigel

David Svigel

Chief Delivery Officer & Cofounder

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David has extensive experience in revolutionizing B2B market planning and sales enablement for Fortune 500 enterprises as well as start-up companies. He takes a hands-on approach to client service and helps ROI Selling clients navigate the complexities of B2B sales using innovative value selling approaches.

As a trusted advisor, David collaborates with ROI Selling clients to craft compelling value propositions and implement value-based marketing and sales tools. His deep expertise in defining and clearly communicating a solution’s value to customers help build a solid foundation for his clients’ long-term success.

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Board Members

Jeff Bennett

Jeff Bennett

Board Member

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Jeff Bennett is the founder and Managing Partner of Amphora Consulting. Prior to founding the firm he was a Partner at Booz, Allen and Hamilton, specializing in strategy and organizational work, primarily in consumer products. In 14 years with Booz, Allen, Jeff led high-level strategic transformations in a variety of industries and the following sectors: Aerospace & Defense, Construction & Materials, Chemicals, Beverages, and Food Producers. He has also worked at Capital One as Vice President of Strategy and Analysis for the Direct Marketing Center.

Jeff is a pioneer and a recognized expert on using decision rights to develop and implement practical strategies to drive short-term results and long-term improvement. His articles on decision rights and organizational models have been published in Harvard Business Review, Strategy & Business, and Leader to Leader.

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Bruce Scheer

Bruce Scheer

Board Member

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Bruce Scheer is the Chief Revenue Officer and co-founder of ValuePros.io. He is a visionary in Go-to-Market (GTM) strategy and dedicated to helping B2B professionals navigate the complexities of modern B2B sales. His strategic approach has been pivotal in redefining sales narratives, empowering revenue teams with the value tools, training, and support needed to become trusted advisors. Bruce’s strategies are celebrated for their ability to clearly articulate value, meet evolved buyer expectations, and cultivate a successful sales culture.

Bruce excels in creating compelling visual sales narratives, value selling assets, and targeted campaigns that resonate with buyers and drive change. His leadership at ValuePros.io underscores his mission to transform revenue teams and enhance their market approach, ensuring both elevated performance and engaging buyer experiences. His innovative methods are instrumental in supporting ValuePros.io’s mission to equip sales professionals with narratives and tools that deeply engage buyers, fostering relationships built on trust and strategic insight.

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Advisors

Curtis Fisher

Curtis Fisher

Cloud Application Security Architecture

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Curtis is an Enterprise and Cloud Architect, a Security Specialist and Developer, and an evangelist with a unique perspective on how technology can further our businesses and lifestyles. He has over 30 years of experience in business, engineering, and high tech in diverse applications such as defense systems, nuclear materials management, multi-modal logistics, advertising, and mobile app development. Curtis’ expertise is instrumental in building cloud-based infrastructures that support organizational growth.

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Mariamne Ingalls

Mariamne Ingalls

Information Security

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For over 25 years, Mariamne has designed, tested, implemented, and managed quality assurance and compliance projects for clients in multiple industries. She also provides technical support to legal counsel by reviewing information security and privacy content in contracts. Mariamne is expert at drafting standards, policies, and procedures that form security programs. She helps clients successfully prepare for SOC 2 Type II audits, GDPR compliance, and CMMC 2.0 compliance and audits.

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Let’s talk about how value selling can help you overcome challenges and achieve your goals.

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