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ROI Selling Blog

  • All Posts
  • Assessment Tools
  • B2B Selling
  • Business Case
  • Demand Generation Solutions
  • Market Strategy
  • Marketing
  • Objection Handling
  • Product Management
  • ROI Tools
  • Sales Enablement Solutions
  • Sales Strategy
  • Success Stories
  • TCO Tools
  • Trade Shows
  • Value Calculators
  • Value Pricing
  • Value Proposition
  • Value Selling
8 Insider Tips to Define Your Offering’s Value
Aug 12, 2020
3 mins

When meeting with C-level executives or a VP of Sales or Operations, I am often asked how and when to introduce selling value to their sales team. They all believe in the importance of creating a value-based sales strategy, but they struggle with its implementation.

Why Sales Should Focus on Selling “Painfully Obvious Value”
May 12, 2020
3 mins

In the economic downturn of 2008, Philip Lay, Todd Hewlin, and Geoffrey Moore wrote a thought leadership piece for Harvard Business Review (HBR) entitled, “In a Downturn, Provoke Your Customers.” I give them credit for setting off a chain reaction that we now know as “Selling Insight.”

Focus on Desired Customer Outcomes to Improve Revenue Growth
Feb 20, 2020
3 mins

Two years ago, I heard a “value nugget” that has influenced how I help organizations define their value proposition and distill it down to three words or less. It came from John Chambers, former Chairman of Cisco Systems, who grew Cisco’s annual revenue from $70 million to $47 billion.

How to Boost Sales Results with Business Value Conversations
Jul 20, 2018
4 mins

Here’s what I’ve discovered after working with thousands of sellers around the globe for over 20 years: a very small number of sales reps conduct business value conversations with their buyers. This is despite the reality that value selling improves margins, close rates, and customer satisfaction better than any sales strategy out there.

How to Make Every Sales Rep a Challenger
Mar 8, 2018
4 mins

As I reread the now-classic business book, “The Challenger Sale: Taking Control of the Customer Conversation" by Matthew Dixon and Brent Adamson, it is increasingly clear that value selling can help every sales rep perform like a Challenger by helping them adopt the complementary attributes that make up the profile of this likely sales leader.

What Tools Do You Need to Enable Value Selling?
Nov 8, 2017
4 mins

Strong sales enablement encourages positive, productive behaviors that help sales reps sell better, and sell more. Typical resources include CRM and marketing automation systems that track activity and progress through the sales cycle. Beyond that, every organization takes a different approach to supporting sales efforts based on the needs of their

4 Tips for Scheduling Outstanding Trade Show Meetings
Jul 18, 2017
4 mins

Trade shows require thorough preparation to ensure a successful outcome. As Stephen Covey said, you need to “begin with the end in mind,” meaning, you have to establish your goals for the show before you get there. Who are your targets and how many meetings do you want to schedule? What do you want to accomplish at the show? How much revenue do you need to generate to justify the investment?

10 Pieces of the Worst Sales Advice Ever
Aug 2, 2016
4 mins

We all have to start somewhere when we enter the job market. On the way to learning and earning your sales stripes you probably had a good mentor or two. Along the way you may have also heard some of the worst sales advice known to humankind. Here are ten pieces of the worst sales advice I have ever received.

The Hidden Advantage of Selling with a Business Case
Oct 13, 2015
3 mins

As a former salesperson and sales manager, I know how much effort it takes to close a complex sale. Although it took extra work and time to create a business case to prove the ROI of investing in my solution (an ERP system), I always felt the process was well worth it.

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