ROI Selling Blog

Do you know the difference between “ROI” (return on investment) and “ROMI” (return on marketing investment)? Occasionally we’ve noticed that some of our discussions about ROI have led to some confusion among our readers. I suspect this is because when people hear “ROI” and “marketing” they primarily think of “return on marketing investment” (ROMI).

Do you ever feel like you're losing control of the conversation during a prospecting call or sales appointment? Use what I call the "Statement, Benefit, Probe" technique to regain control.