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The Top 5 Reasons to Budget for Value Selling Tools
Sep 29, 2023
3 mins

Staying relevant is a constant challenge in B2B marketing and sales. Successful leaders continuously explore innovative approaches that can significantly and positively impact lead acquisition in marketing and customer acquisition in sales. One such approach is to leverage value selling tools.

Quality Leads vs. High-Volume Leads: Which is Better?
Dec 2, 2014
3 mins

Recently I asked my blog readers to share opinions about the great "quality vs. volume" debate. That is, if you had your choice between a high volume of leads and high-quality leads, which would you prefer? Here's the feedback I received from readers -- 71% chose quality, while 29% chose volume.

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