Featured Posts

  • All Post
  • Assessment Tools
  • B2B Selling
  • Business Case
  • Demand Generation Solutions
  • Market Strategy
  • Marketing
  • Objection Handling
  • Product Management
  • ROI Tools
  • Sales Enablement Solutions
  • Sales Strategy
  • Success Stories
  • TCO Tools
  • Trade Shows
  • Value Calculators
  • Value Pricing
  • Value Proposition
  • Value Selling

Subscribe to the Value Selling Blog

START
Edit Template

ROI Selling Blog

  • All Posts
  • Assessment Tools
  • B2B Selling
  • Business Case
  • Demand Generation Solutions
  • Market Strategy
  • Marketing
  • Objection Handling
  • Product Management
  • ROI Tools
  • Sales Enablement Solutions
  • Sales Strategy
  • Success Stories
  • TCO Tools
  • Trade Shows
  • Value Calculators
  • Value Pricing
  • Value Proposition
  • Value Selling
7 Recommended Strategies for Aligning Pricing with Customer Value
Darrin Fleming
Apr 9, 2024
3 mins

7 Recommended Strategies for Aligning Pricing with Customer Value

Value pricing is a customer-centric strategy that sets prices based on the estimated economic value of a product or service rather than purely on market benchmarks or internal costs. When executed correctly, this powerful approach can increase profits and customer satisfaction. The challenge is aligning price with value delivered.

The Productivity Promise: How to Build a Convincing B2B Business Case
David Svigel
Jan 4, 2024
2 mins

The Productivity Promise: How to Build a Convincing B2B Business Case

The promise of improved employee productivity when selling B2B technology solutions is often met with customer skepticism. The value of potential labor savings is obvious, whereas productivity improvements are more nuanced. In reality, they work together to build a persuasive business case that secures buy-in.

How to Improve Your B2B Success with a Strong ROI Business Case
Darrin Fleming
Aug 16, 2023
2 mins

How to Improve Your B2B Success with a Strong ROI Business Case

The stakes are high in today’s hyper-competitive sales environment. Having a compelling offering remains fundamental, as does the need for a well-structured business case that quantifies ROI. Here’s what your sales team should know about business cases before they submit their next proposal.

Why Multi-Channel Value Calculators Boost Marketing and Sales ROI
David Svigel
Feb 8, 2023
2 mins

Why Multi-Channel Value Calculators Boost Marketing and Sales ROI

Engaging with buyers has become increasingly difficult as demand for their time and attention is at an all-time high. On top of that, marketing channels are falling in and out of favor at unprecedented pace. All this makes creating single-purpose marketing and sales content a big and costly gamble.

3 Fundamental Drivers of Marketing Excellence
Darrin Fleming
Dec 29, 2015
4 mins

3 Fundamental Drivers of Marketing Excellence

In most competitive endeavors, fundamentals are what we must first learn and master in order to perform well. They provide us with confidence in setting basic direction and a stable foundation when the going gets rough. In marketing, sound fundamentals help set strategic direction, guide tactical plans and provide benchmarks for determining execution and performance.

Darrin Fleming
Apr 28, 2015
2 mins

The Missing “P” in the Four P’s of B2B Marketing

The other day I caught a reference on an episode of Mad Men to the Four P’s. The episode was set in the early 1970’s, which means Phil Kotler’s game-changing concept of the Four P’s (product, price, placement, and promotion) had just recently been published in his book, Marketing Management: Analysis, Planning, and Control.

Quality Leads vs. High-Volume Leads: Which is Better?
Guest Author
Dec 2, 2014
3 mins

Quality Leads vs. High-Volume Leads: Which is Better?

Recently I asked my blog readers to share opinions about the great "quality vs. volume" debate. That is, if you had your choice between a high volume of leads and high-quality leads, which would you prefer? Here's the feedback I received from readers -- 71% chose quality, while 29% chose volume.

Subscribe to the Value Selling Blog

START
    DISPLAY POSTS BY
    Topics
    Most Popular
    • All Post
    • Assessment Tools
    • B2B Selling
    • Business Case
    • Demand Generation Solutions
    • Market Strategy
    • Marketing
    • Objection Handling
    • Product Management
    • ROI Tools
    • Sales Enablement Solutions
    • Sales Strategy
    • Success Stories
    • TCO Tools
    • Trade Shows
    • Value Calculators
    • Value Pricing
    • Value Proposition
    • Value Selling
    Authors

    Subscribe to the Value Selling Blog

    START
    Edit Template
    Topics
    Most Popular
    • All Post
    • Assessment Tools
    • B2B Selling
    • Business Case
    • Demand Generation Solutions
    • Market Strategy
    • Marketing
    • Objection Handling
    • Product Management
    • ROI Tools
    • Sales Enablement Solutions
    • Sales Strategy
    • Success Stories
    • TCO Tools
    • Trade Shows
    • Value Calculators
    • Value Pricing
    • Value Proposition
    • Value Selling
    Authors

    Subscribe to the Value Selling Blog

    START
    Edit Template
    Topics
    Most Popular
    • All Post
    • Assessment Tools
    • B2B Selling
    • Business Case
    • Demand Generation Solutions
    • Market Strategy
    • Marketing
    • Objection Handling
    • Product Management
    • ROI Tools
    • Sales Enablement Solutions
    • Sales Strategy
    • Success Stories
    • TCO Tools
    • Trade Shows
    • Value Calculators
    • Value Pricing
    • Value Proposition
    • Value Selling
    Authors

    Subscribe to the Value Selling Blog

    START
    Edit Template

    Join our LinkedIn Group

    JOIN NOW
    Edit Template
    Linkedin-in X-twitter

    © 2024 ROI Selling

    • Cleveland, OH
    Linkedin-in X-twitter

    © 2024 ROI Selling