Successful marketers and salespeople strive to prove value every day. For example:
- They prove the value of their offering/solution when they talk with or prepare materials for customers and prospects.
- They prove the value of their marketing spend internally.
- They prove value to customers in order to nurture existing relationships and open opportunities for growth within accounts.
Value is a critical element of success. Recently the Stratavant team researched dozens of blogs looking for insightful perspectives on how to define, create, and articulate value. Here are our top eight choices (ranked in no particular order) of blog posts that we think anyone in sales and marketing roles will find highly informative and thought provoking.
The list includes some high-profile blogs and bloggers that you probably already know of, but there are also some hidden gems from guest contributors and smaller blogs. (If we missed a great post on the topic of value, leave a link in the comments or email us.)
#1 Sales Superheroes Sell Value — Here’s How
By Michael Harris — Salesforce.com Blog
#2 Simple Steps for Building Value
By Doyle Slayton — xoombi Sales Acceleration Blog
#3 How to Exceed Great Expectations When Meeting with Executives
By LaVon Koerner — Selling Power Blog
#4 Presenting the Value of Marketing to Your Board
By John Neeson — SiriusDecisions Blog
#5 Top 10 Reasons Why Salespeople Let Price Drive the Sale
By Dave Kurlan — Dave Kurlan’s Blog
#6 What is All This Talk About Added Value?
By Ken Thoreson — Business2Community Blog
#7 B2B Marketing: Value Proposition Discussion with Dr. Flint McGlaughlin
By Daniel Burstein — MarketingExperimentsBlog
#8 Value Marketing and Value Selling in B2B Markets
By Matthew Harrison — B2B International
