Traditional marketing approaches are no longer sufficient in today’s complex B2B marketing landscape. Buyers are more independent, completing 70% of their research before they engage with your sales team. A large percentage prefer not to speak with sales at all, relying on digital research and content to guide their decisions.
Meanwhile, sales teams typically reject more than half of the leads provided by marketing, citing them as unqualified. And even when leads do make it through the funnel, nearly 60% still end without a decision.
Marketing teams can successfully improve lead generation and conversion with assessment tools and value calculators that drive value-focused conversations and positive sales outcomes.
Differentiate solution benefits to spur decision making and close more deals
Provide meaningful, value-focused insights before buyers engage with sales
Stand out from competitors by helping prospects evaluate their options
Capture meaningful customer information to improve targeting
Your sales team can’t afford to miss opportunities. With our value selling tools, they can prove the value of your solution and accelerate buyer decision-making.
Contact us today to transform your sales process!
