Be a visible, credible voice in your industry by helping buyers envision how your solution can make things better. Show buyers what’s possible with an Assessment Tool that compares their current strategies to industry best practices.
Help buyers identify areas for improvement and understand how your solution improves the status quo. Use a self-service Assessment Tool to convert more leads by providing tailored recommendations and industry benchmark comparisons.
Improve engagement to better prioritize and move buyers through the sales funnel. Educate buyers with an interactive Assessment Tool that outperforms white papers, ebooks, and case studies in fostering communication and engagement.
Help buyers identify problems, see performance gaps, and understand their impact. Sales can use this information to become a trusted advisor by showing how your solution closes gaps and improves business practices.
Seamlessly collect data around buyer demographics, common business problems, and the financial impact of those problems. Use these insights to refine your market strategy, target markets, and product roadmap.
"How expert are the buyers?
Only 8% of buyers considered themselves truly expert."
"Another problem area for B2B companies is that they are not providing valuable and useful content. Suggestions include provide benchmark data, research studies, configurators, self-assessments and surveys."
