Account Executives
Build a customer-specific business case on a live deal without waiting on a spreadsheet expert.
Company
25+ Years Building the Case for Value.
ValueNavigator is built by ROI Selling on more than 25 years of value-selling tool development, refined for organizations of every size, from enterprise technology to industrial manufacturing.
We built ValueNavigator because most B2B sales teams still justify million-dollar decisions with fragile spreadsheets and generic ROI templates. We think there’s a better way.
Our mission
Replace Spreadsheets With Defensible Business Cases
Many business cases fail for the same two reasons: they aren’t specific enough to the buyer in front of them, and they aren’t credible enough to survive scrutiny from finance or procurement. ValueNavigator exists to fix both problems at once, combining AI-driven discovery with transparent, co-created financial modeling that withstands CFO and procurement review.
We built this on the belief that a business case earns trust when its assumptions are traceable, not when its numbers are impressive. Every model we help sellers build is grounded in cited research and benchmarks, which lets buyers verify the math themselves instead of taking a vendor’s word for it.
Where we come from
Built on Decades of Value-Selling Practice
ValueNavigator isn’t a first attempt at value-selling software. It’s built on over 25 years of value-selling tool development at ROI Selling, refined across organizations of all sizes long before “AI-powered value selling” became a category. That history shows up in the product as a discipline, not just a feature list: discovery before pitching, quantification before pricing, and transparency before persuasion.
That discipline is reflected in the platform itself: an AI-powered engine that draws from industry-specific data, benchmarks, and proven references, helping teams spend less time on one-off spreadsheets and more time finding, negotiating, and delivering real value.
Who we serve
Built for Every Team That Has to Prove Value
ValueNavigator serves account executives and sales reps building customer-specific business cases on live deals, revenue and sales leaders who need value quantification to be a repeatable part of the sales motion, sales enablement and RevOps leaders standardizing how their teams justify price, and solution or value consultants who build the models sellers rely on. It also serves product and marketing leaders who need pricing, positioning, and launch messaging to hold up under the same scrutiny a business case faces in the field.
That same discipline extends into industrial manufacturing, where capital equipment, intermediate goods, and MRO consumables sellers face CapEx committees, plant controllers, and procurement teams who all vet the numbers behind a project differently than a typical SaaS buying committee does.
Revenue Leaders
Make value quantification a standard part of every major deal, not an occasional exception.
Enablement & RevOps
Give every rep the same disciplined way to build and present the numbers.
Industrial Sellers
Justify CapEx, TCO, and lifecycle value to plant, finance, & procurement stakeholders.
Product & Marketing Leaders
Ground pricing, positioning, and launch messaging in benchmark-backed value instead of untested claims.
Security & trust
Built to Meet Enterprise Standards
ValueNavigator is SOC 2 compliant, encrypts all data in transit and at rest, and supports role-based access controls with single sign-on. Our privacy controls are GDPR-aligned, and native integrations with leading CRM and marketing automation platforms let teams embed value analysis into workflows they already use, rather than adopting an entirely separate system.
See what 25 years of value-selling expertise looks like in practice.
Try ValueNavigator free, no registration or credit card required, or talk with us about your team.