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Keys to unlock sales in new markets
Feb 26, 2025
4 mins

Congratulations! You've identified a juicy new market segment ripe for the picking! But before your sales team charges into battle, make sure they’re ready. Are they properly equipped with the training, weapons, and battle plan needed to conquer new territories? If not, chaos will surely ensue.

How a Dynamic Value Proposition Leads to New Growth Opportunities
Dec 8, 2020
3 mins

Value propositions need to be constantly refreshed as customer, competitor, and market dynamics change, which is all the time. Successful, energetic companies embrace this renewal and use it to sustain ongoing profitable growth. Let’s examine more closely why and how to adopt this approach.

Focus on Desired Customer Outcomes to Improve Revenue Growth
Feb 20, 2020
3 mins

Two years ago, I heard a “value nugget” that has influenced how I help organizations define their value proposition and distill it down to three words or less. It came from John Chambers, former Chairman of Cisco Systems, who grew Cisco’s annual revenue from $70 million to $47 billion.

7 Value Pricing Steps to Help You Increase Profit
Oct 10, 2019
5 mins

I’ve heard it all when it comes to pricing strategies. Clients say they use a premium pricing strategy, or penetration pricing, or (pick your own) pricing strategy. But really... what is the one and only goal of pricing when you want to make a profit?

How to Work with Channel Partners to Turn Up Sales Volume
Jun 13, 2017
4 mins

Engaging channel partners can be an effective strategy to grow your company, enter new markets, and increase your sales volume. A good partner can help you build credibility by providing introductions, referrals, and access to their customers and prospects, and expedite their entry into your sales funnel.

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