Successful organizations use value selling tools to show the financial impact of their product or service. At Vitori Health, a value calculator estimates potential employer savings and helps build a solid business case that emphasizes the economic advantages of their modern employee health plan.
Art Hoath, IV, Vitori’s chief revenue officer, says the tool is easy to use and “adds a powerful new dimension to the sales process.” The Vitori value calculator has been enthusiastically adopted by Vitori’s direct sales team, generating more leads than all other gated assets combined and with the highest conversion rate.
Value calculators and ROI tools are ideal for organizations that want to simplify sales and provide a persuasive business case populated with customer data and real-world savings achieved by others. This strategy has helped Vitori strengthen its position as an industry leader and fuel sales growth.
Conclusion
Value selling tools can be leveraged by any B2B organization to move customers through the sales funnel. Read more to discover how Vitori Health uses these tools to enrich its sales process and drive top line growth.
How Can ROI Selling Help?
Here’s how ROI Selling can help you thrive in tough times.
- Provide consulting services to help you develop and refine your value proposition
- Build ROI tools to deliver a compelling business case and close more deals
- Deliver value-based sales training and program roll-out support
Resources
Connect with Darrin Fleming on LinkedIn.
Join the Value Selling for B2B Marketing and Sales Leaders LinkedIn Group.
Visit the ROI Selling Resource Center.
