Product Management – ROI Selling

Drive Growth Using Customer Value to Shape Your Product Roadmap

Nov 2, 2023

4 mins

Drive Growth Using Customer Value to Shape Your Product Roadmap

I was very intrigued when our client declared they would also be using their value selling tool to evaluate and prioritize their product development roadmap. Although we specifically designed the tool for marketing and sales, the more I thought about it, the more this strategy made sense.

3 Fundamental Drivers of Marketing Excellence

Darrin Fleming

Dec 29, 2015

4 mins

3 Fundamental Drivers of Marketing Excellence

In most competitive endeavors, fundamentals are what we must first learn and master in order to perform well. They provide us with confidence in setting basic direction and a stable foundation when the going gets rough. In marketing, sound fundamentals help set strategic direction, guide tactical plans and provide benchmarks for determining execution and performance.

Darrin Fleming

Apr 28, 2015

2 mins

The Missing “P” in the Four P’s of B2B Marketing

The other day I caught a reference on an episode of Mad Men to the Four P’s. The episode was set in the early 1970’s, which means Phil Kotler’s game-changing concept of the Four P’s (product, price, placement, and promotion) had just recently been published in his book, Marketing Management: Analysis, Planning, and Control.

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How to Justify the Revenue Growth Your Solution Can Deliver

3 Key Strategies for Implementing a Successful Value Selling Approach

7 Recommended Strategies for Aligning Pricing with Customer Value

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How to Sell to B2B Decision Makers

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How to Justify the Revenue Growth Your Solution Can Deliver

How to Work with Channel Partners to Turn Up Sales Volume

How to Effectively Differentiate Yourself from the Competition

4 Steps to Help Fill Your Value Selling Toolbox

How to Sell to B2B Decision Makers

Authors

Topics

Most Popular

How to Justify the Revenue Growth Your Solution Can Deliver

How to Work with Channel Partners to Turn Up Sales Volume

How to Effectively Differentiate Yourself from the Competition

4 Steps to Help Fill Your Value Selling Toolbox

How to Sell to B2B Decision Makers

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